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Event Details

    September Program: Abby Cheesman (2 Sessions)

    Date: September 19, 2019, 10:00am – 1:00pm
    Siouxland SHRM
    Room 126 of The College Center, 1000 College Way, South Sioux City, NE
    Free to members & anyone who paid the 2019 Annual Conference Registration fee; $20 for nonmembers
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    Offering TWO separate Sessions! Attend one or both. Lunch is included with any registration.  

    • Session 1 (10:00 am-11:00 am): Talent Management in Manufacturing
    • Lunch 
    • Session 2 (12:00 pm-1:00pm): Your Jobs are Dynamic, Your Postings are Lame, Adding Video to Your Recruiting

    Session 1 Topic: Talent Management in Manufacturing
    Manufacturing is a dynamic industry with opportunities for growth. Still, you struggle to attract the next generation of workplace talent. In this presentation, we share new perspectives on how you can jump start your recruitment process to attract enthusiastic young makers.
    Session 2 Topic: Your Jobs are Dynamic, Your Postings are Lame, Adding Video to Your Recruiting

    Jobs happen in motion, so why do we communicate the tasks, organizational culture, work environment and skill through a boring, text‐based posting? You've probably heard of  "employer branding" but what does it mean, and how can we "brand" ourselves with the limited resources and tools available? What can you actually do about your organization's brand? If these questions keep you up at night, join Abby from Skill Scout as she gives a crash course in employer branding and visual job postings –and then roll up your sleeves to get started on your very own branding and visuals! You can do it, we promise. Bring your smart phone. You'll communicate your jobs better, hire faster, and retain your best employees
    • Identify why storytelling and visuals are key to attracting talent (through da- ta!)
    • How to capture the best photos that make your job and workplace environ- ment stand out
    • How to use short video to showcase your work and environment
    • Identify and outline the key pieces to your next visual job posting

    Speaker: Abby Cheesman

    Workplace storyteller, ethnographic researcher and IO Psychologist, Abby is Co‐Founder of Skill  Scout. She spends her days bringing jobs to life on video for companies like Unilever, American Airlines, Nike and Thermo Fisher Scientific. Abby geeks out on new media techniques like 360 Video and Virtual Reality, Silent Storytelling and Employee‐Generated Video. She's been featured in Crain's Chicago Business, Forbes, and WBEZ Radio.

    Abby holds a BA in Sociology & Psychology from the University of Northern Iowa and MA in Industrial Organizational Psychology from The Chicago School of Professional Psychology. Born in Davenport, Iowa, she now lives in Chicago with her husband Ben and 2 kids.
    Credits: 1.5 HRCI Continuing Education Units and 1.5 SHRM Professional Development Credits applied for
    Please RSVP by Friday, September 13, 2019 at